Innovation User Research in Shanghai, China

Our client needed market insights on a specific topic as a base for the creation of a new positioning for one of their product segments.

As a team of four, my colleagues and I conducted a 12 day exploratory research-trip to Shanghai, China. 

The research was the base for the creation of a new product positioning, presented on board level. I was responsible for the planning and coordination of the project as well as the interview-execution (9 of 14 interviews as a main interviewer, 5 as a secondary interviewer).

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